Ford’s sales for 2010 rose 15.2% while the Toyota’s were down 0.4%, which previously lead for customer satisfaction.
For this survey, Consumer Report took help of more than 2,000 people in car-owning households, Consumer Reports found that positive perceptions of Ford have increased by 35 percentage points over two years.
In the survey, 65% of car shoppers said safety was most important, followed by quality (57%) and value (51%). Ford has improved in all those areas, led by models such as the Fusion.
Rated less important are performance (47%), environmental friendliness (28%), design (25%) and technology or innovation (17%).
Three brands that gained in sales last year — Ford, Chevrolet and Hyundai — are among the top five in perceived value.
When it comes to Performance and design, Luxury car makers BMW and Porsche ranked No. 1 and No. 2 in both the performance and design/style categories and surprisingly, Ford ranked third in performance.
Via: [Money watch Bnet]