Harley-Davidson, the classic iconic American motorcycle brand which is very popular across the world has announced that India will be its second assembly plant ever outside the United States to build motorbike.
India's northern state Haryana is chosen and may be ready and running by first half of 2011. Parts made in America will be put together for the Indian market in Haryana.
"What we are doing is made in USA, assembled in India, which will have a positive job effect back home which is why we are driving this investment as quickly as we are," Anoop Prakash managing director for Harley Davidson India told CNN.
The company is trying to expand its brand internationally from 30 to 40 percent by 2014 according to Prakash and India plays an important role in that.
India is the second fastest growing two-wheeler market in the world behind China. More than 10 million two-wheelers were sold in India in the 2009-2010 fiscal year.
The company said it is on target to sell 200-250 bikes in the first six months in India. The high-end bikes went on sale in the county in July 2010.
Harley-Davidson is opening its fifth dealership in Bangalore, India this month.
Source: CNN
No comments:
Post a Comment